What we do
We acquire and nurture trusted small businesses across the south of the UK.
INTRODUCTION
At Willow and Co Group, we acquire and support small, service-led businesses across the South of the UK with care, integrity and a personal touch. We’re a boutique acquirer focused on people-first sectors where trust, continuity and community matter most.
OUR APPROACH
At Willow and Co Group, our approach is rooted in understanding your unique story. We know that selling a business isn’t just a financial decision - it’s a personal one. That’s why we take the time to listen, ask the right questions, and find a path forward that honours what you’ve built.
Every step we take is shaped by real relationships, not rigid formulas. We bring clarity, calm and care to the process - and we move at your pace.
OUR STRATEGY
Our strategy is simple: we invest in small, service-led businesses with strong foundations and big potential. We're not chasing flashy or short-term wins. We’re building for the long haul with people, continuity and care at the centre.
We look for opportunities where our commercial experience and operational support can unlock growth, without compromising the culture or values that make each business special.
